Insurance if you have kids or dependents

Life Stage - Family

Protect the people you love the most

Get a quote

Whether you’ve just started family life or are well settled into it, you no doubt understand the importance of protecting your family's financial future. This could mean protecting against an unexpected illness, accident, or even an unexpected death.

It's more affordable than you think. Cover for an individual starts from just 77p per day* and gives you access to an exclusive range of discounts and rewards including:

  • 50% off gym membership fees (a joining fee applies)1
  • A weekly cinema ticket2
  • Up to 40% off flights with British Airways3

Why should you consider insurance?

Protect your family so they're not left financially vulnerable

If the worst were to happen and you were to die, would your family be able to cope financially? They'll have enough to deal with without then having to worry about the mortgage, debts household bills and childcare costs.


Cover yourself financially if you get a serious illness

Bad things happen, however much we dislike thinking about it. If you or your partner are diagnosed with a serious illness the last thing you and your family should have to worry about are your finances.


Protect your income if you are unable to work


Supporting a family can be expensive. You need to pay for education, childcare, household expenses and medical care just to name a few. So how would you cope financially if you or your partner became ill, injured or disabled and couldn't work?


Get an online quote

or call us on 0333 3314 294


This is based on an individual taking out a plan with Vitality Optimiser for £20 per month with an additional monthly fee of £3.30 with Vitality Optimiser. Premiums will be charged on a monthly basis.

1 Flexible individual monthly membership. Joining fees are up to £50 for all clubs other than Classic Collection clubs, where joining fees are up to £150. This offer does not apply to the Chiswick Riverside Health & Racquet Club.

2The cinema offer applies at Vue and Cineworld with a maximum of one ticket per week per person covered on the plan. Codes are not valid for 3D films, alternative content and special showings. Excludes viewings at Cineworld Leicester Square.

3Applies to return economy flights to selected domestic and short haul destinations within the UK and Europe and includes taxes and charges. The discount is subject to a minimum stay depending on the day of departure. Two nights overnight stay needed for Sunday to Thursday departures, and one night overnight stay needed for Friday and Saturday departures. You can book up to two trips a year depending on your Vitality status. Please note that if you pay by credit card, a separate credit card fee will apply. The discount applies to standard, hand baggage only, semi-flexible and fully-flexible fares. The discount does not apply to optional extras such as special baggage fees.

Call us to talk to a VitalityLife Adviser

03339204711 03334149323


Or if you’re short on time:


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8am – 8pm Monday to Friday
9am – 5pm Saturday and Sunday

Life Insurance that rewards #EverydayAthletes.

With one of our award-winning plans, even little everyday things like walking up the escalator or over to the bus stop could earn you big-brand partner rewards.

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